A Nyce Step Forward: Greens & Grains Partners with Tofutti
Greens & Grains has taken another exciting leap in the plant-based movement with its recent partnership with Tofutti Brands Inc. to launch a plant-based tzatziki sauce. The sauce, made with Tofutti’s signature Better Than Sour Cream, is now featured across all Greens & Grains locations and even at Citizens Bank Park in Philadelphia.
For franchisee Matthew Nyce, this collaboration represents exactly what drew him to the brand in the first place: a commitment to innovation, consistency, and guest experience.
Why It Matters to Franchisees
As Nyce explains, consistency is at the heart of running a successful franchise. “Customers should feel the same great experience no matter which Greens & Grains location they walk into,” he says. By working with Tofutti — a leader in dairy-free innovation — Greens & Grains ensures every dish made with tzatziki delivers the same fresh, high-quality flavor.
For franchise owners, that reliability is critical. It means confidence in both the kitchen and the brand’s reputation as it expands.
Local Roots, Global Vision
The partnership is also a story of local pride. Both Greens & Grains and Tofutti are New Jersey–based companies, proving that strong local collaborations can fuel national growth. For Nyce, it underscores the balance between authenticity and scalability — something he believes sets Greens & Grains apart in the fast-growing plant-based space.
Looking Ahead
With Tofutti preparing to roll out a branded tzatziki dip as part of its Better Than Sour Cream Dips line, the collaboration is already extending beyond restaurant kitchens. This kind of forward thinking, Nyce notes, not only elevates the guest experience today but also positions Greens & Grains at the forefront of tomorrow’s plant-based dining.
For Nyce, becoming a Greens & Grains franchisee wasn’t just about owning a business — it was about joining a movement. Collaborations like this one affirm his belief that plant-based dining isn’t a passing trend, but the future of food.
Experience is everything. And in this case, the future tastes pretty Nyce. 🌱
